Elizabeth Arden Is Global And Trendsetting

Shoppers shop out of different motives and with different purposes.  Some shop for a specific product and some search for a brand name that gives a complete line of products including skincare,  makeup, fragrance and gift sets.  Elizabeth Arden cosmetics finds itself appealing to the later group and offers everything that a woman might require.  But whether you are searching for the complete line,  a specific item or somewhere in-between, Elizabeth Arden cosmetics will have a product for you. 

A Small History Lesson…

Elizabeth Arden was the name adopted by Florence Nightingale Graham in 1909 for her budding makeup company.  She studied facial massage and rouge application in France before returning to the United States and helped break the taboos -- the assumption that no one but entertainers wore makeup.  Elizabeth Arden cosmetics pioneered eye makeup in America and introduced the public to the idea of going to a salon for a make over. Her idea of a total look, including matching lip, cheeks and nails revolutionized the makeup industry and allowed the company to achieve international prominence.

What Makes Elizabeth Arden Different?

While there are many similarities among the cosmetics companies, Elizabeth Arden cosmetics has always positioned themselves in the area of total beauty and celebrity appeal.  When Elizabeth Arden was controlling the company she owned spas throughout the world.  Here she introduced healthful living and the concept of applying makeup in such a way that it enhanced a woman's natural colors and beauty.  Her approach appeals to the upscale audience and at one time she counted such notables as Joan Crawford, Marlene Dietrich, Jacqueline Kennedy, Marilyn Monroe, and Wallis Simpson.  The trend continues today and Elizabeth Arden carries celebrity brands with such names as Mariah Carey, Hilary Duff, Britney Spears, Danielle Steel,  Elizabeth Taylor, and Usher.

They Didn't Forget The Guys!

Elizabeth Arden cosmetics has not forgotten the men of the world.  There is both a skincare line and a fragrance line that are specifically targeted for men.  From the Arden lines of Prevage, Ceramide and Intervene,  men can find hand and body creams, cleansers and exfoliants, and anti-aging creams for both the face and the eyes.  Fragrances come with such manly names as Passion, Daytona 500,  Hummer and Dirty English. If you are looking for a complete line of upscale skincare and makeup products with celebrity appeal you will want to consider Elizabeth Arden cosmetics.  The company is one of the oldest and had been a long time pioneer in cosmetic innovations.